During the week of December 15 to 21, there was 18% growth in online sales, which translates to $5.8 billion in desktop spending. In the last full week before Christmas, the first two days recorded over $1 billion each, while Free Shipping Day (December 18) had $926 million in desktop spending.
A few notable days from the report with corresponding numbers:
- Thanksgiving Day recorded an increase of 32% to $1.01 billion.
- Black Friday recorded an increase of 26% to $1.51 billion.
- Cyber Monday recorded an increase of 17% to $2.04 billion.
- Most Recent Weekend (December 20 to 21) recorded an increase of 36% to $972 million.
comScore Chairman Emeritus Gian Fulgoni said:
This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing e-commerce spending will outperform our pre-season forecast. We are now running at a 15% growth rate in desktop e-commerce for the season, which should be taken as a very positive sign for the economic health of both the American consumer and the e-commerce channel as a whole. While the heaviest spending days of the season are now behind us, there is still about another $5 billion that will be spent over the balance of the year that will get us to new all-time highs for e-commerce.
Looking over the course of the years, there is a definite positive trend in online spending as time goes on.
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