Positive Sales Trends for Yum in China

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By Jon C. Ogg Updated Published
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Positive Sales Trends for Yum in China

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With as many problems as have been seen in China for Yum! Brands Inc. (NYSE: YUM), you might think that any good news there might be worth being highlighted more than in an SEC filing. Yum signaled in an SEC filing after the close on Thursday that its China division’s October same-store sales grew by roughly 5%.

This was said to be comparable to the China division’s same-store sales growth of 6% in September. The company noted that October’s results include estimated growth of 10% at its KFC and an estimated decline of 9% at Pizza Hut Casual Dining.

At this point, China’s problems were around the KFC unit in the recent past. This was one issue that helped to prompt the move towards a split of Yum for a domestic company and one in China.

Yum shares closed down 1.9% at $67.12 on Thursday. The after-hours session last had Yum shares up close to 4% at $69.80. That is against a 52-week range of $66.35 to $95.90 and a consensus analyst price target of $82.47.

Yum’s SEC filing from Thursday said:

We are reiterating our guidance for the fourth quarter of China Division same-store sales growth of 0% to 4%, with positive same-store sales growth at KFC and negative same-store sales at Pizza Hut Casual Dining. As previously stated, same-store sales remain difficult to forecast in China, and our overlaps become more difficult for the balance of year.

As a reminder, our fourth quarter for the China Division includes the months of September, October, November and December. We will release November same-store sales for the China Division in conjunction with our Annual Investor Conference.

ALSO READ: 10 Brands That Will Disappear in 2016

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About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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