Target Keys Up Massive Holiday Sales on Cyber Monday

By Chris Lange Updated Jan 13, 4:40PM EST · Published Nov 30, 11:55AM EST

Follow 24/7 Wall St. on Google

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

There was good news and bad news from the Target Corp. (NYSE: TGT) camp on Cyber Monday. The good news is that the website and e-commerce platform is taking on a huge number of customers. The bad news is that this huge influx of consumers crashed the site for some time on Monday.

Target is not just offering one day of sales for Cyber Monday, but the company is actually offering 10 days of deals. Currently for Cyber Monday, customers can save at least 15% on any and every order they make.

However over the course of Cyber Week, the company is offering 30% off of clothes, shoes and more for everyone online. At the same time, customers can save 30% on hundreds of toys online.

The company offered a large assortment of items for its Cyber Monday deals, here are just a few examples:

The Huawei 18mm smartwatch is going for $319.99, compared to the previous price of $399.99.
Phillips Bluetooth headband headphones are currently retailing 50% off at $24.99, compared to $49.99.
The Dyson DC50 Ball Compact Allergy Upright Vacuum is going for $279.00, 30% off of the regular price of $399.99.

For this Cyber Monday, the National Retail Federation (NRF) expects a total of 121 million people to shop online, compared to the previous year that totaled nearly 127 million consumers. NRF CEO Matthew Shay commented on the accessibility and rise to prominence of Cyber Monday:

Unlike ten years ago, we live in a world in which you can shop anywhere at any time. It’s no longer about one day, but a season of digital deals, and savvy online shoppers are ready to see what exclusive promotions retailers have in store for Cyber Monday before they checkout. Shoppers have seen promotions roll out for the past several weeks, but if the price is right on Cyber Monday, they’ll definitely show up ready to spend.

Shares of Target were last seen trading around $72.50. Target really hasn’t wowed investors in 2015 and the stock is relatively flat year to date.

ALSO READ: 24/7 Wall St. Cyber Monday Deals Central: Wal-Mart, Amazon, Best Buy and Many More

About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.