The online shopping environment will slacken, very slightly, from the one last year. Over 121` million people will shop online in 2015 compared to 126.9 million, according to the National Retail Federation and research it conducted with Prosper Insights & Analytics.
“Unlike ten years ago, we live in a world in which you can shop anywhere at any time. It’s no longer about one day, but a season of digital deals, and savvy online shoppers are ready to see what exclusive promotions retailers have in store for Cyber Monday before they checkout,” NRF President and CEO Matthew Shay said. “Shoppers have seen promotions roll out for the past several weeks, but if the price is right on Cyber Monday, they’ll definitely show up ready to spend.”
The rotation to smartphones continues, which will have effects on shopping habits
According to the survey, 29.6 million (24.4%) consumers said they will use their mobile device to shop on Cyber Monday, while eight in 10 (80%) said they will use their home computers to shop online. Mobile retailing continues to grow as more and more consumers rely on their smartphones and tablets to research products and find gift ideas.
The use of smartphones allows consumers to pay for their purchases at stores using these online devices. However, it also allows “showrooming” a practice whereby consumers shop a physical store location but buy from the website of another store chain, or Amazon (NASDAQ: AMZN). “Showrooming” allows for instant price comparisons on the same products.
E-Commerce continues to be the dominant story of the 2015 holiday season. However, year over year growth disappoints
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