What Target Has In Store for This Holiday Season

By Chris Lange Updated Jan 12, 6:55AM EST · Published Oct 23, 12:05PM EDT

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What Target Has In Store for This Holiday Season — © Thinkstock

The holiday season is still a little ways away, but some are jumping the gun, putting up Christmas lights before Halloween, and offering up holiday deals ahead of time. Target Corp. (NYSE: TGT) made its intentions for the holiday season known very early when the retailer announced that it would be offering more sales and even more of its exclusive brands through its marketing campaign, “Together’s the Joy.”

Target unveiled these holiday plans early on Monday. The plans include new brands, thousands of exclusive gifts under $15, easy and convenient ways to shop and save, and festive in-store experiences.

Previously, the retailer shared that it is reimagining its brand portfolio with the introduction of more than 12 new exclusive brands by the end of 2018. Eight of those brands — spanning baby, kids, women and men’s apparel and accessories and home — will be available for the first time this holiday season.

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Target is introducing what it believes to be a foolproof way of gift giving — GiftNow — on its website. This service allows gift givers to click the GiftNow button on products on Target.com and send an e-gift box, which allows the recipient to accept the gift, change the color or size, or choose something entirely different, all before anything ships.

On November 1, Target will debut its holiday marketing campaign, “Together’s the Joy.” The campaign theme was developed from the guest insight that while everyone celebrates the holidays in a unique way, seeking joyful moments with those who matter most is universal. Target is launching a memorable multimedia campaign that will span from broadcast and in-store marketing to inspirational catalogs for kids and adults and custom media integrations.

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Brian Cornell, Target’s chief executive and board chair, commented:

While there’s an incredible amount of change happening across retail, we’re focused on doing what’s best for our guest and leaning into what makes Target special, particularly during the holidays. We’re making progress against our long-term strategy and entering the season with momentum. Our team of more than 400,000 is ready to deliver joy to our guests all season long with more new and exclusive brands than ever, thousands of unique gifts at a great value, faster and more convenient ways to shop and save, and engaging holiday experiences in our stores across the country.

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About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.