Pier 1 Will Close Over 400 Stores as Hopelessness in Industry Rises

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By Douglas A. McIntyre Updated Published
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Pier 1 Will Close Over 400 Stores as Hopelessness in Industry Rises

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Pier 1 Imports Inc. (NYSE: PIR) will close as many as 450 stores as it falls apart at the seams. Although the recent collapse of retailers has been identified as the death of niche brands, the perception is not true. With over 9,000 stores closed in the United States last year, the chance that a major retailer will die has escalated sharply. It will be worse this year than in 2019.

The Pier 1 announcement of its troubles is eerily similar to nearly every other. Comparable store sales dropped 11.4%. Revenue was down 13% to $358 million. Pier 1 lost $59 million. The company had $11 million in cash against obligations of over $250 million. There is no single case to be made that Pier 1 will ever become a viable retailer again. The company said, however, that it will “maintain high standards of customers.” The company does not have a single chance to do that.

The industry will not have to wait long for the next retail catastrophe. Most observers believe it will be J.C. Penney. With its stock barely above $1, there is an army of investors and experts who expect that. The remaining stores of Sears are another candidate, although that is a foregone conclusion. The Gap has more stores to close, if its most recent financial statements are an indication. Abercrombie & Fitch said it is remodeling its stores and testing products from other retailers. American Eagle Outfitters stock trades as if it is in terrible trouble.

Over 9,000 stores were closed last year. Pier 1 has put the industry on a course for that figure to be topped. The stocks of troubled retailers have become an investor poker game about who can make money trading stocks that, for the most part, are progressively falling. It is a grim way to benefit from the ends of so many companies.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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