The Secret Behind the Record Results at L Brands

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By Chris Lange Published
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The Secret Behind the Record Results at L Brands

© Bogdan Kurylo / Getty Images

L Brands Inc. (NYSE: LB) released fiscal third-quarter financial results after markets closed Wednesday. The firm said that it had $1.13 in earnings per share (EPS) and $3.055 billion in revenue, compared with consensus estimates that called for $0.09 in EPS and revenue of $2.67 billion. The same period of last year reportedly had EPS of $0.02 on $2.68 billion in revenue.

Management noted that L Brands reported a record third quarter, driven by exceptional results and continued strength at Bath & Body Works, and a significant improvement in performance at Victoria’s Secret.

The company reported comparable sales of 28% for the quarter, this number includes direct sales (online), and it excludes periods when stores were closed for four consecutive days or more. Counting this way, Bath & Body Works saw comparable sales increase 56% and Victoria’s Secret comparable sales increased 4%.

Now excluding direct sales, but still following the four consecutive day closure rule, L Brands had comparable sales growth of 13%. Bath & Body Works comparable sales increased by 38% and Victoria’s Secret comparable sales decreased by 10%.

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In terms of segment sales:

  • Victoria’s Secret had net sales of $1.35 billion.
  • Bath & Body Works had net sales of $1.70 billion.

The company did not provide guidance, citing COVID-19 uncertainty. However, analysts are calling for $1.87 in EPS and $4.62 billion in revenue for the fiscal fourth quarter.

L Brands stock hit a new 52-week high of $39.95 early Thursday. The 52-week low is $8.00, and the consensus price target is $32.71.

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Photo of Chris Lange
About the Author Chris Lange →

Chris Lange is a writer for 24/7 Wall St., based in Houston. He has covered financial markets over the past decade with an emphasis on healthcare, tech, and IPOs. During this time, he has published thousands of articles with insightful analysis across these complex fields. Currently, Lange's focus is on military and geopolitical topics.

Lange's work has been quoted or mentioned in Forbes, The New York Times, Business Insider, USA Today, MSN, Yahoo, The Verge, Vice, The Intelligencer, Quartz, Nasdaq, The Motley Fool, Fox Business, International Business Times, The Street, Seeking Alpha, Barron’s, Benzinga, and many other major publications.

A graduate of Southwestern University in Georgetown, Texas, Lange majored in business with a particular focus on investments. He has previous experience in the banking industry and startups.

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