These Are Amazon’s Deals Of The Day

By Douglas A. McIntyre Published Mar 20, 8:45AM EDT

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Amazon.com. the largest e-commerce company in the U.S. by far sells items that range from consumer electronics to books, to beauty products to household goods. Additionally, it has a membership program, called Prime. Prime members, who generally pay $119 a year, get special prices, free shipping, and one of the largest streaming libraries available anywhere. Amazon has, by many estimates, well over 100 million Prime members. Amazon has a number of ways to draw both Prime members and the wider public to Amazon.com. Among these are what it calls “Today’s Deals”.

It is hard to overestimate Amazon’s size. Last year, its revenue was $386 billion. On that amount, net income was $21 billion. Amazon holds $85 billion in cash and marketable securities. Amazon’s market value is almost $1.55 trillion, which makes its founder Jeff Bezos the richest man in the world.

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“Today’s Deals” is a tab along the navigation bar that runs across the top of the Amazon.com web page. People can sign up for a “daily deal” email. Today, Amazon has four:

The first priced at $44.21 is the

Sboly Single Serve Coffee Maker Brewer for K-Cup Pod & Ground Coffee Thermal Drip Instant Coffee Machine with Self Cleaning Function, Brew Strength Control

The second at $28.79:

DAVID ARCHY 3 Pack Men’s Ultra Soft Mesh Quick Dry Sports Underwear Breathable Boxer Briefs

The third at $69.95:

Upright GO 2 NEW Posture Trainer and Corrector for Back Strapless, Discreet and Easy to Use Complete with App and Training Plan Back Health Benefits and Confidence Builder

And, the fourth at $6:

Foot Cardigan – Monthly Fun Sock Subscription As Seen on Shark Tank – Men’s Crew Sock Club

Are these really deals? Probably. The discounts among them range from 20% to 50%. However, Amazon and its third-party resellers offer as much or more off other products, so it begs the question of why these items are promoted.

Amazon is a master retailer. The “Today’s Deal” promotions must work extremely well. However, it is not clear to the customer why there have been chosen.

Click here to read Should Healthcare Firms Fear Amazon?

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.