National Weather Service Provides Forecasts for Price of Cup of Coffee

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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National Weather Service Provides Forecasts for Price of Cup of Coffee

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The National Weather Service (NWS) decided to justify the costs of its operations by comparing them to the price of a cup of a “special coffee drink.” One has to wonder why the NWS has to make that case at all. Maybe it is a defense or a worry about whether Congress will chop some of its funding. Or it just wants the public to appreciate what it does, even if its operations are expensive.

The NWS, however, has prominently posted the cost benefit of its services:

For about $3 — the cost of your favorite specialty coffee drink — NWS provides each person in the U.S. with timely and accurate basic weather, water, and climate forecasts and information, as well as life-saving watches and warnings when severe weather strikes for an entire year.

Its management makes the case that the public should consider information from weather that has inconvenient consequences and that sometimes takes lives.
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Additionally, the NWS decided the $3 cup of coffee is not an adequate defense for its existence. Management makes another argument, also prominently posted:

Each year, the United States averages some 10,000 thunderstorms, 5,000 floods, 1,300 tornadoes and 2 Atlantic hurricanes, as well as widespread droughts and wildfires. Weather, water and climate events, cause an average of approximately 650 deaths and $15 billion in damage per year and are responsible for some 90 percent of all presidentially-declared disasters. About one-third of the U.S. economy – some $3 trillion – is sensitive to weather and climate. National Weather Service (NWS) provides weather, hydrologic, and climate forecasts and warnings for the United States, its territories, adjacent waters and ocean areas, for the protection of life and property and the enhancement of the national economy.

The costs to cover the NWS seem cheap on that basis. Its management obviously feels it has to defend what is already clearly an important set of functions.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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