McDonald’s Corp. (NYSE: MCD) is solidifying a move to a more tech-integrated platform, according to its chief executive officer. Essentially, the golden arches is making a big bet on mobile and other tech platforms, which means replacing humans at its restaurants.
Overall, the company plans to upgrade 1,000 stores with this technology every quarter for the next eight to nine quarters.
The burger chain has been systematically adding self-service ordering kiosks and table service to its restaurants. Internationally, these kiosks and mobile ordering are already integrated, and the United States is just a little behind. But this will soon change.
Another change McDonald’s is looking into domestically is a delivery option, which would attempt to meet customer demand and the change in how consumers want to get their food.
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In an interview with CNBC, McDonald’s CEO Steve Easterbrook said:
If you think about only two years ago, if you were a customer there were two ways you can get served at McDonald’s. You walked to the front counter and line up and take your drink and find a table or you go through the drive through. We’re introducing many options. They can order through mobile, they can come curbside and we’ll run it out as well as the existing traditional ways. You can pay in different ways and customize your food in different ways. I think we’re trying to add more choice and variety.
Shares of McDonald’s were last seen up 0.6% at $160.07, with a 52-week range of $146.84 to $178.70.
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