McDonald’s Wants 10,000 Stores in China

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By Douglas A. McIntyre Published
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McDonald’s Wants 10,000 Stores in China

© kiwisoul / iStock Editorial via Getty Images

Upcoming McDonald’s Corp. (NYSE: MCD | MCD Price Prediction) earnings may not be the most important news about the company. Rather, its move to have 10,000 stores in China, a country with almost four times the population of the United States, could be the key to a sharp rise in revenue.

McDonald’s has about 13,500 stores in the United States, but the company’s business in America goes back to its founding in 1940, so there is some market saturation. The fast-food king has about 36,000 stores worldwide today. (See the 16 countries with unique McDonald’s menus.)

According to The Wall Street Journal, the McDonald’s 10,000 goal has an end date of 2028. Reaching its goal is not just about adding new locations. It needs to buy out, at least partially, such current owners as Citic, which the Chinese government owns, and private equity firm Carlyle Group.

McDonald’s China strategy is a primary key to its future. While most of its stores are in the United States, the balance is in Europe. Except for Japan, its footprint in Asia is modest.

Many huge consumer-based U.S. companies rely on or hope to rely on China for rapid growth. This is true for firms in several industries, from carmakers like Tesla to retailers like Walmart. Without China, they all would have much lower revenue today.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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