This Is the Most Popular Car Sold at Costco

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By Douglas A. McIntyre Published
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This Is the Most Popular Car Sold at Costco

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Costco is the fifth largest retailer in America based on revenue, behind only Walmart, Amazon, Kroger, and Home Depot. According to the National Retail Federation’s “Top 100 Retailers 2021,” Costco had revenue of $162 billion in 2020. (Unlike most other retailers, Costco requires shoppers to have a membership, which costs between $60 and $120 a year.)

Costco calls its 828 retail locations “warehouses.” Of these, 572 are in the United States, including Puerto Rico. These huge stores mostly sell items in bulk, which often allows them to offer significant savings. One of the most unusual things customers can buy at Costco is cars, and the most popular one it sells is the Toyota RAV4.

The Costco Auto Program offers members discounts on new and used cars alike. It has partnerships with some 3,000 dealers, each with a staff member trained to administer the program, to deliver these. (Cars are one thing, but here’s a look at inflatable surfboards and other weird stuff you can buy at Costco.)

Costco says that some of the cars it sells are in short supply. This is due to the semiconductor shortage that has hit most manufacturers and dealers this year. The problem is expected to extend into 2022.

The retailer is currently running its Costco Auto Program Savings Event, with a special members’ incentive discount on Chevrolet trucks and SUVs. According to the company: “To date, 40 percent of all registrations for the $1,000 Costco member-only incentive on select new 2021 and 2022 Chevrolet trucks and SUVs were for the Silverado.”

The Silverado is Chevy’s full-size pickup, and one of the best-selling vehicles in America. Its primary competitors are the Ford F-Series (the nation’s top-selling vehicle) and the Ram pickups. (These are the fastest-selling cars in America right now.)

The Silverado has a broad range of models. The base model has a price of $29,300. With a number of extra features, the price can top $80,000.

Click here to see the most popular cars sold at Costco

Beyond the Costco Auto Program Savings Event, the mega-retailer has listed the most requested cars in the entire program between January and November 2021. The Toyota RAV4 – the company’s mid size SUV, with a base price of $26,350 – tops this list. (The Silverado 1500 comes in second.)

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15.
> Model: Crosstrek

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14.
> Model: Civic

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13.
> Model: Camry

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12.
> Model: Outback

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11.
> Model: Tacoma

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10.
> Model: Forester

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9.
> Model: Tahoe

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7.
> Model: Telluride

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6.
> Model: Q5

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5.
> Model: Bolt

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4.
> Model: Highlander

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3.
> Model: CRV

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2.
> Model: Silverado 1500

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1.
> Model: RAV4

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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