This Is the Most Popular Car Sold at Costco

By Douglas A. McIntyre Published Dec 17, 8:30AM EST

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This Is the Most Popular Car Sold at Costco — © opengridscheduler / Flickr

Costco is the fifth largest retailer in America based on revenue, behind only Walmart, Amazon, Kroger and Home Depot. According to the National Retail Federation’s “Top 100 Retailers 2021,” Costco had revenue of $162 billion in 2020.

Costco calls its 828 retail locations “warehouses.” Of these, 572 are in the United States, including Puerto Rico. These huge stores mostly sell items in bulk, which often allows them to offer significant savings. Unlike most other retailers, people must have a membership to shop at Costco. These cost between $60 and $120 a year.

One of the most unusual things Costco sells is cars. The Costco Auto Program offers members discounts on new and used cars. It has partnerships with 3,000 dealers to deliver these. Each dealer has someone trained to administer the program.

Costco says that some of the cars it sells are in short supply. This is due to the semiconductor shortage that has hit most manufacturers and dealers this year. The problem is expected to extend into 2022.
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The retailer is currently running its Costco Auto Program Savings Event. According to the company: “To date, 40 percent of all registrations for the $1,000 Costco member-only incentive on select new 2021 and 2022 Chevrolet trucks and SUVs were for the Silverado.”

The Silverado is Chevy’s full-size pickup and one of the best-selling vehicles in America. Its primary competitors are the Ford F-Series (the top-selling vehicle in America) and the Ram pickups.

The Silverado has a broad range of models. The base model has a price of $29,300. With a number of extra features, the price can top $80,000.

Beyond the Costco Auto Program Savings Event, there is a list of the most requested cars in the entire program from January 2021 to November 2021. The Toyota RAV4 tops this list. It is Toyota’s midsized SUV and has a base price of $26,350.

These are the 15 most requested new vehicles at Costco:

Toyota RAV4
Chevrolet Silverado 1500
Honda CRV
Toyota Highlander
Chevrolet Bolt
Audi Q5
KIA Telluride
Toyota Sienna
Chevrolet Tahoe
Subaru Forester
Toyota Tacoma
Subaru Outback
Toyota Camry
Honda Civic
Subaru Crosstrek

Click here to see which is the fastest-selling car in America right now.
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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.