Yahoo! Tops All Competition In “Average Visits Per User”

By Douglas A. McIntyre Published Mar 14, 2:10PM EDT

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In a new measurement of how people use the internet, comScore has come out with a new metric, "average visites per unique visitor". In February, Yahoo! sites (YHOO) topped this list with a figure of 28.6, followed by Facebook at 23.6, and Microsoft sites at 21.8. Google sites ranked sixth.

Among total unique visitors, Yahoo! sites kept their lead with 128.6 million unique visitors in February, followed by the Time Warner network with 117.9 million.

Top 10 Properties by Unique Visitors (000) February 2007 Total U.S.– Home, Work and University Locations Source: comScore Media Metrix			Top 10 Properties by Average Visits per Visitor February 2007 Total U.S.– Home, Work and University Locations Source: comScore Media Metrix
Rank	Property	Unique Visitors (000)	Rank	Property	Average Visits/Visitor
	Total Internet Users	175,653		Total Internet Visits	64.2
1	Yahoo! Sites	128,559	1	Yahoo! Sites	28.6
2	Time Warner Network	117,942	2	Facebook.com	23.6
3	Google Sites	114,694	3	Microsoft Sites	21.8
4	Microsoft Sites	114,155	4	Time Warner Network	19.4
5	eBay	79,559	5	Weatherbug Property	17.7
6	Fox Interactive Media	77,969	6	Google Sites	17.7
7	Amazon Sites	48,905	7	Fox Interactive Media	16.9
8	Ask Network	48,722	8	Comcast Corporation	16.9
9	Wikipedia Sites	43,656	9	EA Online	13.6
10	New York Times Digital	39,769	10	Earthlink	12.1

Source: comScore

Douglas A. McIntyre

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.