There are numerous online measurement services out there, and frankly all of the results are different from source to source. But these are all still looked at by all marketers and advertisers regardless of any differences.
Today, Hitwise (with 10 million samples) has released its search percentage figures in the US for the four weeks ending May 26, 2007. It lists Google (GOOG-NASDAQ) with 65.13% of US search, although it may be worth a note that this huge number is actually down 0.13% from April 2007 and up almost 6% from May 2006.. Hitwise lists Yahoo! (YHOO-NASDAQ) search as only 20.89%, but that number is actually up 0.16% from April 2007(and down 1.06% from May 2006). The bulk of the US search market share losses year-over-year look out of Microsoft (MSFT-NASDAQ). IAC/Interactive’s (IACI-NASDAQ) Ask.com lost year-over-year, but managed a decent pick-up from April considering its size.
On the continued page you can read the tables here:
|
Percentage of US Searches Among Leading Search Engine Providers |
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|
Domain |
May-07 |
April-07 |
May-06 |
|
65.13% |
65.26% |
59.27% |
|
|
20.89% |
20.73% |
21.95% |
|
|
8.40%* |
8.46%* |
12.10% |
|
|
3.92% |
3.69% |
4.40% |
|
|
Note: Data is based on four week rolling periods (ending 5/26/07; 4/28/07; 5/27/2006) from the Hitwise sample of 10 million US Internet users.
* – includes executed searches on Live.com and MSN Search |
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Source: Hitwise |
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This also shows Google as an increasing source of traffic to various industries.
|
Category |
Percent of Category Traffic from Search Engines, May-07 |
Percent Change in Share of Traffic From Search Engines, May-07 – May-06 |
Percent of Category Traffic from Google, May-07 |
Percent Change in Share of Traffic From Google, May-07 – May-06 |
|
Health and Medical |
44.44% |
2.63% |
29.47% |
9.04% |
|
Travel |
31.22% |
13.04% |
19.99% |
23.44% |
|
Shopping and Classifieds |
24.95% |
0.71% |
15.55% |
8.74% |
|
News and Media |
20.34% |
5.97% |
13.18% |
14.32% |
|
Entertainment |
20.80% |
7.62% |
12.94% |
17.28% |
|
Business and Finance |
15.96% |
14.01% |
9.62% |
26.13% |
|
All figures are based on US data from the Hitwise sample of 10 million Internet users.
Source: Hitwise |
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Charts run with permission from Hitwise. com.
Jon C. Ogg
June 19, 2007
Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.
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