Nintendo Wii Is What Online Shoppers Want

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

According to Hitwise, online shoppers can’t get enough of the Nintendo Wii. The research firms writes "U.S. searches for the Wii have increased 274 percent this past week compared to the previous week." Nintendo DS, Microsoft (MSFT) Xbox 360 and Sony PSP also did well.

But, no sign of the Sony (SNE) PS3. Odd, the company said sales were improving.

Top U.S. Product Search Terms Driving Traffic to Shopping and Classifieds Category by Product Type for week ending Dec. 8, 2007

Rank

Overall

Electronics

Toys

Luxury Items*

1

nintendo wii

Wii

Barbie

ugg boots

2

uggs

Digital picture frame

Build A Bear

uggs

3

ugg boots

Nintendo DS

American Girl

coach purses

4

ipod

Xbox 360

Legos

coach handbags

5

nintendo ds

Cell phones

Bratz

coach bags

6

wii console

Sony PSP

Airsoft Guns

coach purse

7

ugg

iPod

Leapster

true religion jeans

8

xbox 360

mp3 player

Thomas The Tank Engines

swarovski crystal

9

ipod nano

digital cameras

Hot Wheelz

dvf dresses

10

psp

guitar hero

Transformers

juicy couture jewelry

Note – data based on search terms sending traffic to the Shopping & Classifieds category for the one week period ending Dec. 8. 2007.

* – data based on custom category of 65 luxury retail websites.

Source: Hitwise

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618