A Price War For AMD (AMD)

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By Douglas A. McIntyre Published
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AMD (AMD) had another big quarterly loss. But, it was not as large as in Q2 and gross margins improved a bit. Maybe the chip price wars are ending and AMD can move back toward a profit.

Probably not. According to The Wall Street Journal: "IDC, a market-research firm, estimates AMD accounted in the second quarter for 23.1% of unit sales of x86 microprocessors, the most popular variety of calculating engines for personal computers and server systems — up from 18.6% in the first period."

AMD said that it thought it had improved share even more in the third quarter.

Intel (INTC) is going to want that share back. With its lower cost base and rock-hard balance sheet, it can afford to cut prices again. Rumors are that it is already getting aggressive with pricing on its high end chips to combat AMD’s new Barcelona line.

A drop in gross margin point at Intel more than $3 billion over the course of a year. At AMD, that number is more like $600 million. But, on its revenue base and with loads of cash Intel can take that hit. AMD can’t.

And, Intel is going to want that market share back.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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