The press has given the joint venture between Facebook and Skype to deliver video chat a large amount of coverage. Facebook Video Calling does not offer anything new. Skype has had video links between customers since 2006, when the company licensed On2 Technology’s video compression software. On2 in now part of Google (NASDAQ: GOOG). Skype has 170 million users. All they need is a cheap video camera to use the service.
Apple (NASDAQ: AAPL) promotes its two-way video product which works on the iPhone and iPad. Tens of millions of people who have the Apple hardware can “see” one another with just a click.
AOL (NYSE: AOL) is supposed to launch a video chat product soon. Some versions of its AIM product, used by tens of millions of people, have video capacity. The same holds true for other IM providers such as Microsoft (NASDAQ: MSFT) and Yahoo! (NASDAQ: YHOO).
The Facebook announcement shows how companies can make the old seem new again. Video phone calls were available with expensive phone sets in the 1970s. The products never caught on because too many people could not afford them. But, the technology was in place nonetheless.
The Facebook/Skype video chat feature may not do very well. It is the latest in a long line of very similar offerings. Facebook may have 750 million users. Among Skype, AOL, MSN and Apple there may be nearly that many people who can “talk” to one another in living color already.
Douglas A. McIntyre