Apple’s Q4 2018 in five easy charts

The ups and downs of Apple’s revenue, earnings, iPhone sales, services and revenue from greater China.

Apple delivered strong quarterly results and disappointing guidance. The stock, which closed at $222.22, up $3.36 for the day, immediately dropped $11.

From the press release:

“We’re thrilled to report another record-breaking quarter that caps a tremendous fiscal 2018, the year in which we shipped our 2 billionth iOS device, celebrated the 10th anniversary of the App Store and achieved the strongest revenue and earnings in Apple’s history,” said Tim Cook, Apple’s CEO.

“We concluded a record year with our best September quarter ever, growing double digits in every geographic segment. We set September quarter revenue records for iPhone and Wearables and all-time quarterly records for Services and Mac,” said Luca Maestri, Apple’s CFO. “We generated $19.5 billion in operating cash flow and returned over $23 billion to shareholders in dividends and share repurchases in the September quarter, bringing total capital returned in fiscal 2018 to almost $90 billion.”

Year-over-year percentage increases:

• Revenues up 20%
• iPhone units flat
• iPhone ASPs up 29%
• EPS up 41%
• Services up 17%
• China revenue up 16%

Below: The five charts. Click the second column to see year-over-year growth. (Not seeing the charts? Try the website.)

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