Apple’s China Sales Fall Apart

By Douglas A. McIntyre Published Jan 21, 8:45AM EST

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A recent analysis reveals that iPhone sales have declined sharply in China, the world’s largest smartphone market.
Apple Inc.’s (NASDAQ: AAPL) market share fell to third place there.

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Apple’s China Sales Fall Apart — © zhaojiankang / iStock via Getty Images

Apple Inc. (NASDAQ: AAPL | AAPL Price Prediction) iPhone sales are dropping rapidly and sharply in China. The nation is the world’s largest smartphone market by far, with about a billion smartphone users. The U.S. market has closer to 310 million.

The figures for China sales come from research firm Counterpoint. Its new Market Pulse Service report covers sales in China during the fourth quarter of last year. Its survey shows that overall China sales fell 3.2% year over year.

Huawei took the top position, followed by Xiaomi. Huawei had a market share of 18.1%, while Xiaomi’s was 17.2% and Apple’s was 17.1%.

Apple finished in third place based on market share, which dropped 18.2% in the quarter.

Apple’s China sales have struggled recently. In its most recently reported quarter, “Greater China” sales were $15 billion, which was flat from the previous year. Total Apple sales for the quarter were $95 billion, up 6% compared to the previous year’s period.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.