RIM (RIMM)’s Blackberry: What’s Cheap Still Sells

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By Douglas A. McIntyre Published
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Go to an AT&T (T) store. You can still get a Blackberry from Research In Motion (RIMM) for under $300, especially if you press the guy behind the desk.

Blackberry had a quarter most companies can only hope for in a recession. Revenue doubled in Q4 to $1.88 billion, much better than Wall St. expected. The company shipped 4.4 million smartphones during the quarter and 24 million for the year. It guidance was awesome.

The stuff that dreams are made of.

The success of RIMM may tell investors about one pocket of the economy which is still doing OK. Anecdotal evidence says that Apple (AAPL) is doing well enough with its iPhone. Some stores are out of the fancy SteveJobs-phone. Nokia (NOK) has indicated that handset sales are holding up.

On the consumer electronics side, sales of Ninendo Wii, Microsoft (MSFT) Xbox, and Sony (SNE) Playstation3 are running much better than was expected, as are the games that run on them. None of these things is terribly expensive.

PC sales are not doing as well as these other modestly price electronic gizmos and gadgets. But, a PC probably costs $1,500, at least if customers want to buy one that works.

The consumer seems to have a few dollars in his pocket, mixed in there with all that lint. He is willing to dish out for "cool" and inexpensive toys, some of which help him in his daily life and some of which entertain him. He can sit in his house, which may not be his much longer, and play games while he talks on the phone.

RIMM is OK. People love the Blackberry and it does not cost much,

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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