Google Maps Returns to the iPhone

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By Trey Thoelcke Published
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The owners of Apple Inc.’s (NASDAQ: AAPL) iPhone 5 are rejoicing. The awful map product made by Apple for its devices can now be replaced by the one from Google Inc. (NASDAQ: GOOG), which is the benchmark for superiority in the industry.

The Apple debacle cost at least one senior executive at the company his job. Experts and reviewers greeted the decision by Apple to accept the Google product as a way to replace the single largest flaw in the new smartphone.

The BBC reports:

Apple is also seeking to improve its own data through user feedback, but risks having less to work with if iPhone users switch to another product.

There had been speculation Apple would reject Google’s app from its store for this reason.

But since iPhone sales are at the heart of Apple’s fortunes, it may have felt it had more to lose than gain by allowing rival Android handsets to offer a popular app it lacked.

Douglas A. McIntyre

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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