Google Glass Parts Cost Only $80

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By Douglas A. McIntyre Updated Published
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Google Inc. (NASDAQ: GOOG) has offered its Glass product for $1,500. The supply sold out quickly. Even at that retail price, the futurist “wearable” product has created such excitement that Google may not be able to meet demand for months. Google’s margin on Glass turns out to be huge, another reason for the search company to ramp up production.

According to tech site Teardown, the cost of the materials in the Google Glass 16GB model is only $79.78.

The cost to build Glass includes $2.15 to test and assemble. The cost of the battery is $1.14. The largest single cost is the processor at $13.96.

Google’s program to continue to drive demand, even without supply, is to get people to sign up from Glass-when it is available. People can sign up, and “wait in line” to get the product when it is out again:

We’re out of spots in the Explorer Program for now, but may have more to share soon. Sign up below to stay updated.

To discover new places, sometimes we need to leave the map behind. And that’s what Glass Explorers do. They are the first to make, to tinker, to create, to shape, and to share through Glass. We’re expanding little by little, and experimenting with different ways of bringing new Explorers into the program.

To spur demand, Google presents Glass as the Holy Grail of wearable products, with features which include software for runners and golfers, navigation maps, help with workouts, and ways to communicate with friends. It is nearly as smart as a smartphone. Google will undoubtably add features which will get it close and closer to a smartphone replacement

In the meantime, Google will need to settle for the fact that Glass sports a gross margin which is nothing short of extraordinary. Although it is not an exact comparison, Apple Inc.’s (NASDAQ: AAPL) gross margins are 39% in a good quarter. No one would argue that the iPhone or iPad costs anywhere near as little as Google Glass when it comes to the price to build them versus what Apple can sell them for.

Aside from extraordinary demand, in Glass, Google may have created one of the most profitable consumers electronics products in the world.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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