Is Southwest Now the Best Airline for Investors?

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By Jon C. Ogg Published
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Southwest Airlines Co. (NYSE: LUV) is now the best airline for investors. At least that is the take from Stifel after the firm upgraded the stock of the super-regional airline to Buy from Hold. The upgrade was mentioned in our top analyst upgrades and downgrades on Tuesday morning, and here we expand on that brief summary.

The firm’s Joe DeNardi suggests that the recent pullback in airline stocks has brought an attractive entry point. He also believes that the focus will move away from Iraq-related woes and Lufthansa to what is almost certain to be strong airline performance metrics ahead.

A big boost is Southwest’s predominant focus on domestic efforts and a strong pricing environment. The company also has no direct exposure to overseas market fluctuations and uncertainty.

Along with the Buy rating, Southwest’s price target was raised to $30, after the stock closed at $26.10 on Monday. The valuation is based on 15 times the firm’s expected 2015 earnings per share. This is not dirt cheap compared to peers, but the reality is that airlines now trade with higher earnings multiples since the government has decided to let them merge their way into becoming mini-monopolies and duopolies in many of the markets that each carrier dominates.

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Southwest shares were up almost 1.5% at $26.45 in midday trading Tuesday. Its stock has traded in a range of $12.58 to $27.70 in the past 52-weeks, and the consensus analyst price target is almost $28 now. Thomson Reuters currently shows the highest analyst price target as $34.

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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