Boeing (BA): A Strike The Company Can’t Afford

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By Douglas A. McIntyre Updated Published
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BaBoeing’s (BA) machinists have decided to strike the company over wage and benefit issues. The union will hold off walking out for two days to see if a last moment deal can be reached.

A compromise seems unlikely. Boeing says it has given the workers its last offer and that the offer is unusually generous.

The aircraft firm’s executives have not been terribly adroit at making a case that they cannot give the unions more. Boeing’s recent news releases are filled with announcements of sales of its new Dreamliner, and its older but popular 777. Boeing has also been bullish on its prospects over the next two decades, in part due to expected sales in China.

The reasoning behind Boeing’s statement that it has given the union all it can is that higher labor costs could hurt future earnings. That would be especially true if the company hit a sales downturn. By Boeing’s own admission, it has a multi-year backlog of aircraft orders, so the argument is a bit thin.

Boeing’s airline customers are already upset by delays in the Dreamliner’s launch. Some have even asked for compensation because their plans to put the more fuel-efficient plane into service have been postponed.

Boeing’s shares are at $66, down from a 52-week high of $107. Investors can see that a strike would damage earnings and give rival Airbus a chance to take some Boeing business.

Boeing’s management has not done anyone a favor by holding out.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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