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Apps & Software

The Most Insane Apple (AAPL) App Of All Time

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By Douglas A. McIntyre Updated Published
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appleApple’s (NASDAQ:AAPL) App store offers an extraordinarily large number of downloads–more than 85,000. The store has downloaded more than two billion piece of software.

Developers are constantly creating new application in the hope of offering free services that may bring them fame or marketing opportunities for paid products. Other applications cost iPhone and iPod customers money, but only a few are popular enough to create a cash bonanza for their creators.

The efforts of corporations to market their products at the App store has finally gone too far.

Agribusiness giant Conagra (NYSE:CAG) will offer a new download with a voice recognition package to help sell its  “>Parkay margarine. Whenever the word “butter” is spoken into an iPhone or iPod that has the Conagra app on the device it will respond with the word “Parkaaaaay”. Margarine has been competing with butter as the prefered spread for rolls and bread for decades.

Odds are that no one will download the application. Who wants a handset that talks back?

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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