Borderfree IPO Follows Lead of Other Recent Techs: Higher

The company operates a proprietary technology and services platform that allows U.S. retailers to transact business with consumers in more than 100 countries. Among its customers are J. Crew, Land’s End, Macy’s, Neiman Marcus, Under Armour, Warby Parker and Williams-Sonoma. At the end of December, the company claimed to be operating 158 e-commerce sites for 91 customers.

Borderfree has offered underwriters an option on 750,000 additional shares at the IPO price. Lead underwriters for the IPO are Credit Suisse and RBC Capital Markets.

The company said it will use net proceeds for general corporate purposes and may use a portion of the proceeds to make acquisitions.

Revenue in 2013 totaled $110.5 million, and the company posted a net loss of $654,000. The company does not specify competitors by name, but it is evident that potential customers for its services could choose instead to develop a homegrown solution or contract with a major enterprise software firm to build a custom version similar to Borderfree’s platform.

Shares were up nearly 22% at $19.46 in the late morning Friday, after hitting a high of $21.25 earlier.