IBM (NYSE: IBM | IBM Price Prediction) ranked No. 1 by market capitalization in the US in 1985, according to a study by Axios. By 1995 and 2005, under legendary CEO Jack Welch (who retired in 2001), GE was the world’s largest conglomerate and ranked in first place. GE was surpassed by Apple (NASDAQ: AAPL) in 2015 as the new era of technology emerged. Apple held that spot again in 2025,
To show its tech dominance over the decades, Microsoft (NASDAQ: MSFT) ranked third in 2005, 2015, and 2025
What happened to IBM? The tech revolution passed it by as it missed its chance to control the PC operating system, chips, the smartphone industry, the emergence of online content, and, finally AI, It should have been, based on its 1980s dominance, a leader in all of these.
IBM’s market capitalization is $241 billion as of today. Microsoft’s market cap is $3 trillion. Apple’s is $3.9 trillion.
Much of the story is told by revenue. In the most recent quarter, IBM’s revenue was $19.7 billion, up only 12%. Net income increased substantially from $2.9 billion to $5.6 billion. Its AI revenue was small compared to its much larger competitors.
By contrast, in the most recent quarter, Microsoft’s revenue rose 18% to $81.3 billion. Net income was up 60% to $38.5 billion. That figure is 81% higher than IBM’s top line.
IBM has a challenge to its future that it cannot overcome. The largest tech companies in the world, both public and private, have capital, or access to capital, to build out the huge data centers they need to be competitive in the AI industry. Microsoft’s capital expenditures this year are expected to be $150 billion. According to major technology companies, all together this investment is approximately $500 billion in 2026. Additional money will come in from financial firms and private equity
IBM can’t be a player in AI without a much larger pocketbook.
IBM is a cautionary story. GM (NYSE: GM) ranked No.4 in market cap in 1985. In 2025 it was not in the top 10. Tesla (NASDAQ: TSLA) has taken the No.7 position. Tesla was more proof of the extraordinary value of tech.