Steven M. Peters

Steven M. Peters | May 16, 2019 at 4:52 PM EDT

50 Most Valuable Brands in the World

“What’s in a name?” Juliet asks in Shakespeare’s “Romeo and Juliet,” implying a name means nothing. But marketing professionals and…

Steven M. Peters | May 16, 2019 at 8:05 AM EDT

Horace Dediu takes a deep dive into Apple’s ‘pivot’

No business is good if it is static

Steven M. Peters | May 15, 2019 at 5:09 PM EDT

The Laziest City in Every State

Obesity has been considered an epidemic in the United States for years. The share of adults considered obese has been…

Steven M. Peters | May 15, 2019 at 1:05 PM EDT

Toni Sacconaghi: ‘People don’t want iPhones this cycle’ (video)

Sacconaghi can argue it round or flat.

Steven M. Peters | May 15, 2019 at 9:05 AM EDT

Merrill Lynch: Apple’s pullback is a buying opportunity

Wamsi Mohan led a team of analysts who took a deep look at the cost if moving Apple's manufacturing out…

Steven M. Peters | May 14, 2019 at 9:19 AM EDT

America’s Best Homeowners Insurance

While we all hope to never need to file a homeowners insurance claim, it’s important to trust that your home…

Steven M. Peters | May 14, 2019 at 6:05 AM EDT

When Apple v. Pepper goes to trial, Apple likely to win

So say Gene Munster and Apple. But they've been wrong before.

Steven M. Peters | May 13, 2019 at 11:05 AM EDT

A good day for Apple buybacks

First China retaliates. Then the Supreme Court rules. What else can go wrong for Apple today? My take: I wouldn’t…

Steven M. Peters | May 13, 2019 at 11:05 AM EDT

Apple’s sneaky asterisk

It is sneaky. And it will be welcomed by those watching Apple’s bottom line.

Steven M. Peters | May 13, 2019 at 11:05 AM EDT

Apple v. Pepper: SCOTUS rules for Pepper (full text)

What this means immediately is that Pepper's suit can proceed. Whether he can win is another matter.

Steven M. Peters | May 13, 2019 at 6:05 AM EDT

Apple is cheap (video)

What else is new?

Steven M. Peters | May 12, 2019 at 10:05 PM EDT

This week’s Apple trading strategies (5/13-5/17)

Well, last week certainly sucked.

Steven M. Peters | May 11, 2019 at 7:05 PM EDT

Grand opening: Apple’s flagship D.C. store (videos)

The old Carnegie Library, transformed.

Steven M. Peters | May 11, 2019 at 8:05 AM EDT

What’s wrong with Apple’s new D.C. store?

"The city has converted a cultural gem entrusted to the entire city into an exclusive outlet that serves only the…

Steven M. Peters | May 10, 2019 at 9:05 PM EDT

UBS: Amid trade risk, Apple’s China iPhone data is less worse

From a note to clients by analyst Tim Arcuri that landed on my desktop Friday.

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Steven M. Peters

50 Most Valuable Brands in the World

Horace Dediu takes a deep dive into Apple’s ‘pivot’

The Laziest City in Every State

Toni Sacconaghi: ‘People don’t want iPhones this cycle’ (video)

Merrill Lynch: Apple’s pullback is a buying opportunity

America’s Best Homeowners Insurance

When Apple v. Pepper goes to trial, Apple likely to win

A good day for Apple buybacks

Apple’s sneaky asterisk

Apple v. Pepper: SCOTUS rules for Pepper (full text)

Apple is cheap (video)

This week’s Apple trading strategies (5/13-5/17)

Grand opening: Apple’s flagship D.C. store (videos)

What’s wrong with Apple’s new D.C. store?

UBS: Amid trade risk, Apple’s China iPhone data is less worse

Why 56% of Americans Are Losing the Inflation Fight Before Retirement Even Starts

Rivian Tops Q1 Estimates, but Investors Investors Rightly Remain Wary

Ray Dalio Warns U.S. Faces ‘Particularly Risky Period’ Between 2026 and 2028 Elections

Why 56% of Americans Are Losing the Inflation Fight Before Retirement Even Starts

A Couple With $3.5 Million Discovers State Estate Taxes Could Cost Their Kids Six Figures

Why 56% of Americans Are Losing the Inflation Fight Before Retirement Even Starts

Rivian Tops Q1 Estimates, but Investors Investors Rightly Remain Wary

Steven M. Peters

50 Most Valuable Brands in the World

Horace Dediu takes a deep dive into Apple’s ‘pivot’

The Laziest City in Every State

Toni Sacconaghi: ‘People don’t want iPhones this cycle’ (video)

Merrill Lynch: Apple’s pullback is a buying opportunity

America’s Best Homeowners Insurance

When Apple v. Pepper goes to trial, Apple likely to win

A good day for Apple buybacks

Apple’s sneaky asterisk

Apple v. Pepper: SCOTUS rules for Pepper (full text)

Apple is cheap (video)

This week’s Apple trading strategies (5/13-5/17)

Grand opening: Apple’s flagship D.C. store (videos)

What’s wrong with Apple’s new D.C. store?

UBS: Amid trade risk, Apple’s China iPhone data is less worse

Why 56% of Americans Are Losing the Inflation Fight Before Retirement Even Starts

Rivian Tops Q1 Estimates, but Investors Investors Rightly Remain Wary

Ray Dalio Warns U.S. Faces ‘Particularly Risky Period’ Between 2026 and 2028 Elections

Featured Reads

Why 56% of Americans Are Losing the Inflation Fight Before Retirement Even Starts

A Couple With $3.5 Million Discovers State Estate Taxes Could Cost Their Kids Six Figures