Is Citi’s Primerica IPO For You (C, MS)

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By Douglas A. McIntyre Published
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It has been some time in the making and won’t be the last IPO or divestiture out of Citigroup Inc. (NYSE: C).  The company is proceeding to divest its Primerica Inc. via an initial public offering.

Some fail to see a strategic fit in the supermarket model as this company sell term-life insurance and other investment products, ultimately acting as a referral mechanism for Citi loans and other services.

We have long had Primerica as a divestiture candidate, although the IPO is being taken as the exit rather than a cheap quick sale.  Vikram Pandit wants to focus the plan of the copany and is taking action to sell off what is not a part of the long-term goals.  Citi will exits its remaining stake in Primerica after the IPO is completed.

This has nothing to do with the Morgan Stanley venture for Smith Barney, nor does it have to do with the international assets which have been and will continue to be sold of and divested.   Citi itself was the only listed underwriter for the company, although that may change as the IPO gets nearer.

Of course the terms are not disclosed, nor is what the stake will be in the company held after the IPO.  The filing noted “up to $100 million of stock,” but those figures are often grossly changed.

Primerica is profitable as its first half of 2009 earnings was reported as $244.7 million . with revenues of $1.09 billion.  That is lower than a year ago period of $269.1 million in earnings on $1.19 billion in revenue, but that is par for the course in about all financial companies these days.

The full filing details are here from Primerica.

JON C. OGG

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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