Toyota Launches New Hybrid

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By Douglas A. McIntyre Published
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As part of the race for ultra-high mileage cars, Toyota (NYSE: TM) has launched its Aqua hybrid. The car will also be called the Prius c.

Toyota will sell the car for about $22,000. The new car could get over 40 MPG

The Prius c is one of a new generation of hybrid that comes after the original Prius which has sold over 3 million cars worldwide. Almost every major auto brand in the world offers some form of hybrid. Manufacturers have also come with with new ways to compete with hybrids. VW makes clean diesel modest. Ford (NYSE: F) has new econo-boost engines that offer more power with higher gas mileage.

Hybrids have also pressed companies in the industry to launch electric cars like the Chevy Volt and Nissan Leaf to drive up fuel efficiency

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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