Tesla Says NHTSA Reaffirms Five-Star Safety Rating

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By Douglas A. McIntyre Published
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Car fires may have raised concerns about the safety of Tesla Motors Inc. (NASDAQ: TSLA) cars. However, the National Highway Traffic Safety Administration (NHTSA) does not believe the problem is great enough to strip the electric auto manufacturer of its coveted five-star safety rating — a sign that the government has not let the engine fire problem change its opinion about its original evaluation of the Tesla S model.

According to Tesla:

The National Highway Traffic Safety Administration (NHTSA) has reaffirmed the 5-star safety rating of the Tesla Model S overall and in all subcategories for Model Year 2014, confirming the highest safety rating in America. While Tesla is awaiting feedback from NHTSA regarding their investigation of recent fire incidents, the German Federal Motor Transport Authority, Kraftfahrt-Bundesamt (KBA), recently concluded its review of the incidents, finding no manufacturer-related defects or need for further action.

It is worth noting that a Tesla vehicle is over five times less likely to experience a fire than the average gasoline car and that there have been zero serious injuries or deaths for any reason ever, fire or otherwise, in a Model S. Over the course of more than 100 million miles driven in almost every possible terrain, weather and crash conditions, the Tesla Model S has consistently protected its driver and passengers, achieving the best safety track record of any car on the road.

The news should help the turnaround of America’s hottest car company, the image of which has been hurt by these reports of engine fires. Tesla’s shares have dropped from a 52-week high of $194.50 to just above $143.

Tesla needs to quickly escape the negative perception of its flagship car because, although the company’s name has become a household word, the firm is still very small and financially vulnerable, and it sells very few cars.

In its third-quarter earnings release, the company reported:

We are now producing 550 cars per week with improved process controls which consistently result in high quality cars. Consequently, we finished the quarter with a record of slightly over 5,500 deliveries, including over 1,000 deliveries to European customers.

Tesla’s total revenue for the period was only $431 million, and the company had a net loss of $38 million.

Tesla may have won a number of awards that hail it as the world’s best car, but its car fire problems have not ended. However, the NHTSA rating should be a step toward restoring its previously sterling brand.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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