GM Gives Up on World’s Third Largest Car Market, Sells Europe Unit to PSA Group

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By Douglas A. McIntyre Updated Published
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2017 Cadillac Escalade
courtesy of General Motors Co.
The global car markets include three huge regions or countries. These are the United States, China and the European Union. General Motors Co. (NYSE: GM) decided to drop out of Europe, as, after years of losses, it could not fix its problems there.

The largest car company in the United States announced:

General Motors Co. and PSA Group  today announced an agreement under which GM’s Opel/Vauxhall subsidiary and GM Financial’s European operations will join the PSA Group in a transaction valuing these activities at €1.3 Bn and €0.9 Bn, respectively.

With the addition of Opel/Vauxhall, which generated revenue of €17.7 Bn in 20161, PSA will become the second-largest automotive company in Europe, with a 17% market share.

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The value of the transaction in U.S. dollars is $2.3 billion.

GM took on an expensive obligation with the deal:

All of Opel/Vauxhall’s European and U.K. pension plans, funded and unfunded, with the exception of the German Actives Plan and selected smaller plans will remain with GM. The obligations with respect to the German Actives Plan and these smaller plans of Opel/Vauxhall will be transferred to PSA. GM will pay PSA €3.0 Bn for full settlement of transferred pension obligations.

In January, 1,170,020 passenger cars were sold in the EU, which was up an impressive 10.2% from the same month a year ago. GM’s Opel Group sold 74,315. That represents a market share of 6.4%. Volkswagen, the EU leader, posted sales of 281,877. Its market share was 24.1%. (U.S. car and light vehicle sales were 1,333,637 in January.)

In August 2012, then GM CEO Daniel Ackerson said the company would stay the course in Europe. It turns out, five years later, that he was wrong.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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