April Big Three Car Sales Crumble as Auto Industry Hits a Wall

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By Douglas A. McIntyre Updated Published
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April Big Three Car Sales Crumble as Auto Industry Hits a Wall

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[cnxvideo id=”510429″ placement=”ros”]The Big Three car makers all suffered sharp drops in sales for April, as did several foreign car companies. Hardest hit were car sales. At Ford Motor Co. (NYSE: F), they dropped 21% year over year as people continued to gravitate to sport utility vehicles, pickups and crossovers. Ford’s total sales, which included light trucks and cars, were down 7.2% to 214,695. General Motors Co. (NYSE: GM) total sales for April dropped 5.8% to 244,506. Fiat Chrysler Automobiles N.V. (NYSE: FCAU) sales fell 6.6% to 177,441.

The drops beg the question of whether U.S. vehicles sales, up every year since 2009, have peaked.

Some of Ford’s most popular car brands suffered sales drops well into the double digits last month. Ford Focus sales dropped 17.4% to 13,197. Mustang sales dropped 36.6% to 8,063. Fusion sales were off 19.5% to 16,697. The bright spot for Ford is that sales of its flagship F-series pickup were flat at 70,657. The F-Series are the best-selling vehicles in the United States.

Sales of some GM’s top-selling cars were also battered. Sales of the Malibu were down 20.2% to 17,364. Buick Enclave sales dropped 20.8% to 3,582. Full-sized pickup sales did not help GM as they did Ford. Silverado, the top-selling GM vehicle, suffered a sales drop of 19.7% to 40,154.

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Fiat Chrysler did poorly across all of its model lines. Jeep sales dropped 17% to 68,879. Sales of inexpensive Jeeps dropped more. Compass sales were down 61% to 3,520. Patriot sales were off 53% to 4,939. Sales of Chrysler brand cars were troubled as well. Sales of the 200 series dropped 54% to 2,857. Sales of the 300 series were down 26% to 3,948. Fiat sales dropped 18% to 2,539. Fiat Chrysler’s full-sized pickup, its best-selling vehicle, more than held its own, with sales up 8% to 43,321. Generally, its sales lag behind those of the Chevy Silverado.

Finally, the top-selling foreign car manufacturer, Toyota Motor Corp. (NYSE: TM), barely did better than its U.S. counterparts. Toyota’s April sales fell 4.4% to 179,810 units. Some of its top-selling cars posted a poor month. Sales of the hybrid Prius dropped 18.6% to 9,708. Sales of the Avalon dropped 29.3% to 2,747. Toyota was helped somewhat because sales of other popular cars were off only slightly. Corolla sales fell 7.6% to 31,104. Camry sales dropped 7.7% to 31,428. Sales of Toyota’s Lexus luxury line dropped 11.1% to 22,116. As with its competitors, SUVs were a bright spot. Sales of its Highlander rose 19.6% to 17,981. 4Runner sales rose 2.9% to 10,428.

Even a modest dip in U.S. car sales would keep the annual number around 17 million, very near its high-water mark. 2017 may not be a record, but it is very fair from a disaster.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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