America’s Favorite Car Brand

By Douglas A. McIntyre Published Jun 26, 9:30AM EDT

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The recently released J.D. Power 2023 U.S. Initial Quality Study encompasses all prominent car brands available in the United States. Dodge, one of America’s oldest car brands, was at the top of the list. (These companies have the best reputations.)
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The study measures problems per 100 vehicles. The research is based on responses from 93,380 purchasers and lessees of new 2023 model-year vehicles. Questions fall into nine vehicle categories: 1) infotainment, 2) features, controls and displays, 3) exterior, 4) driving assistance, 5) interior, 6) powertrain, 7) seats, 8) driving experience and 9) climate.
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The study average was 192 per 100 vehicles. Dodge posted a figure of 140. Its stablemate in the Stellantis North America brand lineup did nearly as well. The Ram truck division posted a number of 141.
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Dodge was founded in 1900 by Horace Elgin Dodge and John Francis Dodge. It was a car parts manufacturer. Ram was once a sub-brand of Dodge.
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Today, Dodge is known for its performance cars, the Charger and Challenger. Parent Stellantis North America will eliminate them next year. Their low gas mileage is one reason. Another is that sedans and coupes sell poorly in the United States. That will leave Dodge with its Durango SUV and Hornet crossover. Each has a relatively low price point.

Dodge’s image as a producer of muscle cars is over. That leaves the question of whether it will be a standalone brand.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.