Tesla Europe Sales Collapse 30% in March

By Douglas A. McIntyre Published Apr 24, 9:15AM EDT

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Tesla Inc. (NASDAQ: TSLA) sales across 28 European nations decreased by 30% in March.
Volkswagen led electric vehicle sales there for the quarter.

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Tesla Europe Sales Collapse 30% in March — © jetcityimage / iStock Editorial via Getty Images

According to research firm JATO Dynamics, Tesla Inc. (NASDAQ: TSLA | TSLA Price Prediction) sales across 28 European nations decreased by 30% in March to 27,828. The pace of the decline was slightly less than in the first quarter, when Tesla’s sales dropped 38% to 53,237. Volkswagen led battery electric vehicle (BEV) sales for the quarter with 65,679 units, up 157%.

The same research showed 240,891 BEVs registered in the first quarter. That gave BEVs an impressive 17% of all new cars registered across the 28 countries. Felipe Munoz, Global Analyst at JATO Dynamics commented: “March was a momentous month for BEV registrations in Europe indicating that the positive response we are seeing to the continually broadening offer is finally having a real impact on the overall market.”

Two models primarily drove VW’s March BEV success. Sales of the ID.4 were up 57% to 7,675. Sales of the ID.7 rose 986% to 7,438.

These are the top 10 selling BEVs in Europe in March:

Volkswagen (65,679)
Tesla (53,237)
BMW (46,557)
Audi (34,739)
Renault (31,880)
Kia (28,950)
Mercedes (28,375)
Skoda (26,579)
Peugeot (24,397)
Volvo (22,810)

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.