Jeep Can’t Sell Its Jeeps

By Douglas A. McIntyre Updated Apr 28, 1:25PM EDT · Published Dec 10, 9:15AM EST

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A recent analysis reveals that Jeep models tend to linger on dealer lots.
Stellantis N.V. (NYSE: STLA) has tried everything in the book to fix its Jeep sales problem.

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Jeep Can’t Sell Its Jeeps — © jetcityimage / iStock Editorial via Getty Images

A recent analysis by iSeeCars shows, by model, how many units of the 2024 and 2025 versions dealers have when the brand new 2026 versions of these hit their lots. It becomes a financial problem. iSeeCars experts write, “Dealers eager to make room for new arrivals may be more willing to negotiate on these new models that have been waiting on lots for up to two years.”

iSeeCars looked at the percentage of 2024 inventories by model that are still available for sale. The higher the number, the more leverage the buyer has. iSeeCars Executive Analyst Karl Brauer says, “But if dealers are struggling to move an older, leftover 2024 or 2025 model, it can be an opportunity for buyers who want new car peace of mind and warranty coverage at a reduced price.”

The research firm has provided the percentage of leftover 2024 inventory on dealer lots by model. Among the top 10, three are Jeeps. The Grand Cherokee number is 70.8% (average price $64,014) of its 2024 inventory for sale, on average by dealer. The Jeep Grand Wagoneer L ($92,497) has 24.1%, and the Jeep Wrangler plug-in hybrid model ($60,720) has 18.2% of 2024 inventory.

The industry average for all 2024 models on the lot is 0.4%. The study analyzed 2.6 million new car listings to identify the highest percentage of 2024 and 2025 models still sitting on dealer lots.

Two things about the Jeeps are notable. The Jeep models are expensive by industry standards. The average price of a new car is about $49,000, which is an all-time high.

Additionally, Jeep parent Stellantis N.V. (NYSE: STLA | STLA Price Prediction) has had terrible problems with its Jeep brand. “Jeep has been in a rut this decade, despite the brand’s well-known off-road capabilities that have carried it for most of the past century. It has experienced six consecutive years of U.S. sales declines,” CNBC reports.

Stellantis has tried everything in the book to fix its Jeep sales problem. However, there are some hurdles it may not be able to clear. For instance, the Consumer Reports “best car brands” study rates Jeep at the bottom of the 31 brands it measures. Those results are based on reliability, owner satisfaction, safety, and road-test scores.

Jeep has announced plans for a turnaround. However, so far it has done little to affect dealer and buyer opinion.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.