Apple (AAPL) And RIM (RIMM): A Two-Horse Race In Smartphones

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By Douglas A. McIntyre Published
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New research out today shows that Research In Motion’s (NASDAQ: RIMM) Blackberry still holds the high ground in the smartphone business, but Apple (NASDAQ: AAPL) is marking significant inroads. Palm (NASDAQ: PALM) continues to be in trouble.

The data, from ChangeWave, covers almost 4,000 consumers interview from March 17 to March 24. According to the research the RIM BlackBerry (42%) maintains its huge lead among consumers while second place Palm (16%) continues a two-year decline in its share. This was the seventh-consecutive ChangeWave survey in which Palm’s market share has dropped.

Apple’s share is now up to 9%, extraordinary given the short time the iPhone has been in the market.

In terms of people "very satisfied" with their handsets, Apple lead with a rating of 79%. RIMM comes in at 54% and Palm at 22%. Of those planning to buy a smartphone in the next 90 days, 35% plan to buy the Apple product.

Research In Motion appears to be holding its own is what is a fast-growing market for smartphones. The iPhone continues to be a once-in-generation product. Palm is dead.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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