Apple Posts Record iPhone and iPad Sales, Weak on Mac Sales

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By Jon C. Ogg Published
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Apple Inc. (NASDAQ: AAPL) has reported its first fiscal quarter earnings for 2013 and the consumer electronics giant turned in results of $13.81 in earnings per share on $54.5 billion in revenue. Thomson Reuters had the consensus forecasts at $13.44 earnings per share and a gain of 18% in sales to $54.73 billion. Apple generated over $23 billion in cash flow from operations during the quarter and it now has close to $137 billion in cash and equivalents.

The world’s largest company by market cap sold a record 47.8 million iPhones in the quarter versus 37 million in the year-ago quarter and it sold a record 22.9 million iPads versus 15.4 million a year ago. The company sold only 4.1 million Macs, which is down from 5.2 million a year earlier. Apple sold 12.7 million iPods versus 15.4 million in the year-ago quarter. Gross margin came in 38.6% versus 44.7% in the year-ago quarter. International sales now account for 61% of the quarter’s revenue.

For the current quarter’s guidance, revenue is projected to be $41 to $43 billion and gross margin is put between a range of 37.5 percent and 38.5 percent. Thomson Reuters has a consensus grouping of $11.70 EPS and $45.63 billion in revenue.

Apple shares closed up 1.8% at $514.01 against a 52-week range of $443.14 to $705.07 and that compares to a pre-earnings consensus analyst price target of $709.60 for the stock. Shares are trading down close to 5.5% at $487 to $488 in the after-hours session.

Photo of Jon C. Ogg
About the Author Jon C. Ogg →

Jon Ogg has been a financial news analyst since 1997. Mr. Ogg set up one of the first audio squawk box services for traders called TTN, which he sold in 2003. He has previously worked as a licensed broker to some of the top U.S. and E.U. financial institutions, managed capital, and has raised private capital at the seed and venture stage. He has lived in Copenhagen, Denmark, as well as New York and Chicago, and he now lives in Houston, Texas. Jon received a Bachelor of Business Administration in finance at University of Houston in 1992. a673b.bigscoots-temp.com.

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