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Consumer Electronics

Apple iPhone X Becomes World’s Best-Selling Smartphone Model

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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Apple iPhone X Becomes World’s Best-Selling Smartphone Model

© courtesy of Apple Inc.

There has been a great deal of concern about the future of the iPhone X, Apple Inc.’s (NASDAQ: AAPL) most expensive iPhone model. That worry was overdone. The iPhone X was the best-selling smartphone model, based on shipments, in the world during the first quarter of 2018. The iPhone 8 and iPhone 8 Plus were just behind it and ahead of all competition.

The iPhone X had a market share of 16.0% of the 345.4 million units shipped. The iPhone 8 had 12.5% and the iPhone 8 Plus posted an 8.3% share.

Juha Winter, senior analyst at Strategy Analytics said:

We estimate the Apple iPhone X shipped 16.0 million units and captured 5 percent marketshare worldwide in Q1 2018. For the second quarter running, the iPhone X remains the world’s most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device. Apple has now shifted almost 50 million iPhone X units worldwide since commercial launch in November 2017. The Apple iPhone 8 and iPhone 8 Plus shipped 12.5 and 8.3 million units, respectively, for second and third place. The previous-generation iPhone 7 shipped a respectable 5.6 million units for fourth place. Combined together, Apple today accounts for four of the world’s six most popular smartphone models.

[nativounit]

Trailing the iPhone was a model made by China’s Xiaomi, the Redmi 5A, with a market share of 5.4%. Just behind, Apple’s primary rival Samsung had a 5.3% share with its Samsung Galaxy S9 Plus.

Leading up to its earnings, there were rumors that Apple might abandon the iPhone X because of its high retail price. Apple sells the most expensive version of the phone, with 256 gigabytes of storage, for $1,149. Wireless carriers that sell the model cut prices as low as $41.66 with a two-year subscription plan.

Rather than being a failure, the iPhone X has put Apple into the lead of the new generation of smartphones. Apparently, consumers have decided its features trump its high price.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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