GE’s Ever-Changing Portfolio Mix (GE)

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By Douglas A. McIntyre Updated Published
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It seems the calls and progress in changing the shape of General Electric Co. are just never-ending.  The Wall Street Journal is reporting that General Electric Co. (NYSE: GE) is hiring Goldman Sachs to explore the sale or auction for its appliances business operations.  After seeing this and looking over our own ideas about the future of GE, this might make some sense and it also says something about what’s ahead.

This would take out the slower growth unit with about $7 Billion in annual sales.  The appliances unit obviously isn’t a bright spot since the housing market is on skid row.  Obviously, GE isn’t holding out for a return to housing and appliances recovery in the next 18 months. 

This will allow GE to work more on its Ecomagination unit and other higher growth units around technology, medical tech, infrastructure, and oil. 

What is becoming more and more evident is that the GE conglomerate of tomorrow is looking less and less like the conglomerate GE of old.

The good news is that the push button tag on my gas stove that keeps wanting to come off may be a lot cheaper than that $189 the GE rep quoted me.

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Jon C. Ogg
May 14, 2008

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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