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Investing

Starbucks (SBUX) At A 52-Week Low

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By Douglas A. McIntyre Published
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Starbucks (SBUX) hit a 52-week low today, trading at $28.37. It was November of 2005 the last time is traded below that level.

For those keeping score, boring old McDonald’s (MCD), which now pushes premium coffee along with happy meals is up about 45% over the last year. Starbucks is down over 20%.

What happened to the excitement about eventually having 40,000 stores, and the 20% per year growth rate. Those things should at least keep the stock flat.

The company’s last quarter was solid. Nothing was out of place. The last analyst meeting was a good show.

But, Starbucks is beginning to suffer from the Wal-Mart (WMT) syndrome. Wall St. is worried that too many stores hurts same store growth. Walking around the financial district a few blocks from Wall St., and it is not hard to see why the concern might have some validity.

The stock goes lower if same-stores sales don’t go higher.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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