Scholastic: Would Harry Potter Already Take Profits? (SCHL)

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By Douglas A. McIntyre Updated Published
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Scholastic Corp. (SCHL-NASDAQ) is up more than 13% after announcing the $200 million accelerated share buyback plan after the close on Friday.  This is always a tough decision, but what do you do when almost your entire goal and entire expectation of a trade is reached in a sinle day?  The answer is usually, "take the money, jump on your magic broom, and fly off to the bank."

We surmized that Harry Potter was buying Scholastic (SCHL) stock with the news on Friday because it looks like most of the Harry Potter profits from this book release are being put to use to repurchase shares to shrink the float.  On a fully diluted equal basis, by reducing the float by 14% and if everything else remains entirely static then you could imply a theoretical 13% to 17% expected stock move depending on your math.  Of course, the world isn’t static and the opinions of the impact on shares from buybacks varies as much as the opinions on the Harry Potter craze.

With shares up more than 13% at $36.95 and with it hitting a new 52-week high of $37.30 today and with the shares already up in that estimated ‘stock impact range,’ it would be hard to imagine that Harry Potter himself would be doing anything other than hopping onto his Nimbus 2000 and flying off to the bank. 

Jon C. Ogg
June 4, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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