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Microsoft Regaining Market Share in Search (MSFT, YHOO, GOOG, TWX, IACI)

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By Douglas A. McIntyre Published
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If someone told you that good old Microsoft (NASDAQ:MSFT) was actually regaining its market share in search, would you believe them?  If you did believe it, you’d at least want proof.  This actually happened, at least according to comScore.  You can see the full table in the press release.  The JUNE 2006 market share for online search saw a drop in market share for Google (NASDAQ:GOOG) and for Yahoo! (NASDAQ:YHOO).  IAC Interactive’s (NASDAQ:IACI) Ask Network held its share at 5% and Time Warner’s (NYSE:TWX) saw a slight drop. 

Before you throw the towel in or make any longer-term projections you need to consider a couple things.  First is that all of these search and other online measurements are wildly different from source to source.  That doesn’t mean the results are inaccurate, but the data is based on samplings and calculations that are different from source to source.  The second item to note is that there is always some drift on a month to month comparison.  But Microsoft has to be happy to see its market share of search from 10.3% in MAY to 13.2% in JUNE.

comScore does note that the significant increase at Microsoft (2.9 points and 36% in volume) is in part due to Live Search Club, a program launched by Microsoft in late May to engage and reward users of Live Search. 

Once again, this data varies wildly on a month to month comparison, as well as from source to source.

Jon C. Ogg
July 16, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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