GM (GM) Gets Killed, Disney (DIS) Is Fine: The Beer And Hamburger Economy

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By Douglas A. McIntyre Published
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With the market down 300 point in a day and off more than 10% from its recent highs, Wall St. is looking at some of the most active stocks and scratching its head.

GM (GM) is off 7% today, very near its 52-week low, and trading at $29.50. The theory here is simple. Housing is losing its value. The market is down. People won’t spend $25,000 on a new car. Fair enough. The domestic market could lose several hundred thousand sales compared to industry estimate between now and year–end. Toyota (TM) shareholders know it, too. The stock is down over 7% in the last five trading days.

But, over at Disney (DIS), things are fine. The stock is up almost 1% to nearly $32. But, Disney sells a lot of things almost everyone can afford. TV programming. Movies. Even trips to theme parks. All cost much less than a car. Some are free. Shares in Viacom (VIA) are flat today. Probably for the same reason.

McDonald’s (MCD) is only off a little over 1%. Even when people feel poor they can buy fast food. Anheuser-Busch (BUD) is only over a little over 1% as well. Why not have a beer when the market is bad.

Procter & Gamble (PG) is up today. Soap is cheap.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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