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Investing

IPO FILING: Eyeblaster, Inc. (EYEB)

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By Douglas A. McIntyre Published
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Eyeblaster, Inc. has filed a registration statement with the SEC for a proposed initial public offering of its common stock. Eyeblaster plans to list up to $115 million in stock ($100 million before the overallotment) on the NASDAQ Stock Market under the ticker "EYEB".

Lehman Brothers, Inc. and Deutsche Bank Securities Inc. are the two brokers listed as joint bookrunners; co-managers are listed as UBS and Pacific Crest
Securities.

Eyeblaster is an independent provider of online campaign management solutions and services to advertising agencies and advertisers across digital media channels.  More specifically, it targets online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search.

In 2007, it listed nearly 7,000 brand advertisers using roughly 2,500 media agencies and creative shops across over 2,500 web publishers in more than 40 countries globally.  The growth has been from a customer base of 245 in 2002 to 979 in 2007.  Revenues for 2007 were $44.7 million, up from $27.7 million in 2006.

Jon C. Ogg
March 10, 2008

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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