Car sales in the US continue to defy economic gravity. After a 2011 in which sales rose sharply despite a shaky economy, Truecar says January sales will continue the trend. It is a sign that consumer spending has rebounded at least when it comes to the fairly expensive purchase of cars and light trucks
For January 2012, new light vehicle sales in the U.S. (including fleet) is expected to be 874,481 units, up 6.7 percent from January 2011 and down 29.6 percent from December 2011 (on an unadjusted basis) The January 2012 forecast translates into a Seasonally Adjusted Annualized Rate (SAAR) of 13.6 million new car sales, up from 12.7 million in January 2011 and flat at 13.6 million in December 2011
GM’s (NYSE: GM) fortunes will drop a bit, with its forecast sales down 9.4% and its market share at 18.6%. Ford (NYSE: F) is expected to do better with an 8% improvement in sales and a share of 15.7%. Toyota’s (NYSE: TM) sales are finally expected to rebound after a year of trouble because of the Japanese quake. Its sales are forecast to rise 11.2% to a market share of 14.8%