Will Electronic Arts Buy Zynga?

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By Douglas A. McIntyre Updated Published
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Zynga Inc. (NASDAQ: ZNGA) is a company with a new CEO, but without a future. Everyone agrees with that, except Zynga. That leaves with game company’s board with the dilemma, which is, if the public corporation cannot survive on its own, where can it survive? Like with any battered company, the answer is that there could be several buyers. In Zynga’s case it is old world video game company Electronic Arts Inc. (NASDAQ: EA). They belong together.

The result of Zynga’s second quarter have been published almost everywhere. The first reaction many on Wall Street had was that the tenure of new CEO Don Mattrick, who was hired from Microsoft Corp. (NASDAQ: MSFT), cannot turn the company around because its fortunes are deteriorating too quickly, which its numbers prove:

  • Q2 2013 revenue of $231 million, down 31% year-over-year, and bookings of $188 million, down 38% year-over-year
  • Q2 2013 net loss of $16 million and adjusted EBITDA of $8 million
  • Q2 2013 GAAP EPS of ($0.02) and non-GAAP EPS of ($0.01)
  • Implemented significant cost reductions resulting in a $25 million Q2 2013 restructuring charge with an expected annualized pre-tax cash savings ranging from $70 million – $80 million

And, worst of all:

  • Daily active users (DAUs) decreased from 72 million in the second quarter of 2012 to 39 million in the second quarter of 2013, down 45% year-over-year. On a consecutive quarter basis, DAUs were down 24% from 52 million in the first quarter of 2013. Web DAUs and Mobile DAUs were 23 million and 16 million in the second quarter of 2013, respectively.
  • Monthly active users (MAUs) decreased from 306 million in the second quarter of 2012 to 187 million in the second quarter of 2013, down 39% year-over-year. On a consecutive quarter basis, MAUs were down 26% from 253 million in the first quarter of 2013. Web MAUs and Mobile MAUs were 129 million and 57 million in the second quarter of 2013, respectively.

Every metric is falling apart fast

EA’s major problem is it is stuck in the old video game world, which relies on consoles and handheld game devices. Its success in moving to the smartphone and the social network has been limited. EA’s revenue and net income were virtually flat in the most recent quarter. Revenue was down a tiny tick to $949 million and net was up a tiny tick to $220 million.

When Electronic Arts fired CEO John Riccitiello earlier this year, Reuters made this point:

EA and other traditional video game companies have been trying to adjust to a changing world where consumers are turning to mobile devices and cheap or free online games instead of buying expensive packaged titles.

Zynga is in trouble, but so is EA, There is a case to be made that one plus one equals more than two, if a buyout helps EA move more quickly from the old world to the new. EA’s market cap is $8 billion, about three times that of Zynga. A long shot, yes. But that is what it will take to repair either or both companies.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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