China Car Sales Fall as Air Pollution Becomes Threat

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By Douglas A. McIntyre Published
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The China Association of Automobile Manufacturers released figures for July that show car sales have collapsed after a year that has posted an uncharacteristic slowdown. Sales fell by 6.6%, or 7.1%, depending on the source. Whichever number is correct, China’s position as the world largest car market looks less and less attractive to global manufactures that have looked to China to offset slowing sales and high car ownership penetration in Europe and the United States. These auto companies face another threat, which is that car sales may be curtailed by the central government as air pollution spikes ever higher in some of China’s largest cities.

The Chinese car market was supposed to grow well beyond 20 million units nationwide and grow every year because so few Chinese own cars. By contrast, in the United States there are nearly as many cars as people. However, as American car and light truck sales move toward 16 million this year, there is evidence that new car buyers may not be as important as current owners who want a new car.

What has happened this year is that a rebound in American and Europe cars sales has shown that the strategy of investing billions of dollars in factories to supply cars to the Chinese may take years longer than expected to yield returns.

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The slowdown in Chinese car sales has been caused by a weak economy, many experts believe. This may be only partially true. Car use in China’s largest cities has been curtailed due to periods of dangerously high air pollution. Since China’s government has made only the most modest effort to cut factory emissions, the problem will get worse. China’s manufacturing economy cannot be slowed by much by concerns about health. However, one of the easiest solutions is to make people commute by public transportation, in car pools or by bike or motor scooters.

China’s economy is only one cause of the drop in car sales. It will recover. In the meantime, urban pollution will get worse.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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