This EV Company Could Become a Penny Stock

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By Douglas A. McIntyre Published
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This EV Company Could Become a Penny Stock

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Lucid, the worst run of all the EV companies, now trades as a penny stock, which means it has a price of under $5. Its current share price is $3.80, The shares are down 70% in the last year.

Why such a severe stock price drop? First, a cardinal sin. Lucid said it would produce 10,000 vehicles this fiscal year. It changed that figure to 8,000-8,500 a few days ago.

Revenue for the most recent quarter was $137 million, down from $195 million in the same quarter the year before. The loss from operations was $752 million compared to $687 million in the same quarter a year ago. Some investors do not think Lucid has enough cash and short-term investments to break even. Others think it will never break even no matter how much cash it has.

Lucid’s cars are ridiculously expensive. At $77,000, the vehicles are too costly, particularly when many Teslas cost less. Tesla has a powerful brand to drive sales, but Lucid does not. Tesla will be in business to repair and maintain it cars. Lucid may not be.

Lucid is also caught in the current EV trap. People do not want electric cars. Their ranges are too short. There are too few chargers. They take too long to charge.

In sum, the belief that Lucid is a viable business has disappeared.

Also read: 13 Biggest Electric Vehicle Business Failures in American History

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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